Tag Archives: ROI

CSR Requires a Thick Skin

As I’ve mentioned in previous posts, I’m on a quest to identify companies that are participating in really unique and innovative Corporate Social Responsibility (CSR) activities. But that is easier said than done – mostly because the job itself is … Continue reading

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Want General Operating Support? Make a Case for It.

I recently met with a client to share news that they didn’t want to hear. It was a rather informal meeting, and I verbalized the data I had, to back up the recommendation that I was making. They were not … Continue reading

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How Do You Measure Your Company’s ROI in the Community?

Businesses are always asked to report on their Return on Investment. Whether a company is rolling out a new product, hiring additional team members, or restructuring a department, it needs to present the ROI to prove that it’s worth the … Continue reading

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