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Monthly Archives: July 2018
I Hate Telling People What I Do
I cringe when I tell people that I am a consultant. There are too many greedy consultants who are in it for the wrong reasons: their own personal gain. They give the rest of us a bad name. So I … Continue reading
Posted in Blog, Uncategorized
Tagged consultant, expertise, greed, HBR, learning, pulp fiction
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Are You Ever Really ‘Done’ at Work?
When I was getting ready to leave my last job, I was frantically trying to get everything done. I had a transition binder for my successor, of course, but there were so many loose ends that still needed to be … Continue reading
Effective Messages Must be Designed for Specific Audiences
“We just need to raise awareness.” I can’t tell you how many times I’ve heard this while working on a project. And I’m guilty of saying it too. If we can figure out how to make people care, then that … Continue reading
Posted in Blog, Uncategorized
Tagged #audience, #messaging, #raiseawareness, CEP, communication
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When Do We Stop “Kicking the Can?”
A few years ago, I facilitated 15 focus groups with public school teachers. When I finished the focus groups, I had a new appreciation for teachers. They are so much more than providers of education. Teachers often serve as surrogate … Continue reading
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